Agency producers are specialists in the long-standing discipline of film campaign production, specifically from an agency perspective. Historically this role involved TV specialism, but agency producers are now expected to be fully integrated across TV, digital / social, print and idents, often expanding further into experiential, documentary and episodic content. Agency producers, unlike hybrids and broadcast producers, work specifically within agencies and tend to produce higher budget and higher risk campaigns from a legal and advertising standards perspective (in depth knowledge of these areas is also expected). There are other differences to the other disciplines, such as the ability to negotiate celebrity contracts and extensive experience shooting abroad with knowledge of local unions and tax implications.
Must satisfy all the following criteria:
Must satisfy all the following criteria:
Must satisfy all the following criteria:
Must satisfy at least three of the following criteria:
Must satisfy at least five of the following criteria:
Hybrid producers are a talented and diverse group when it comes to production disciplines. They have in-depth knowledge of the agency and shoot production processes and have the ability to cross over from agency to shoot production disciplines, often acting as both agency and production producers, the shoot producer within an in-house offering at an agency or working direct to brands. The schedules on hybrid productions tend to be faster, with lower budgets than traditional advertising campaigns, often living in the branded content, VOD and online spaces (though not always). This makes the legal and advertising standards risks lower, but the large volume of work requires great skill with the producer crossing disciplines in a way that is not the norm in the traditional advertising space. For example, independent production departments work directly into brands, often expecting the hybrid producer to have a direct line into the client whilst shoot and agency producing. Hybrids have the unique and sought after ability to move seamlessly from one production process to the other; from liaising directly with the director and then the agency creatives or agency producer, for example. This is also a discipline that morphs and changes from agency to agency, depending on the in- house capabilities and size of the agency in question.
Must satisfy all the following criteria:
Must satisfy all the following criteria:
Must satisfy all the following criteria:
Must satisfy all the following criteria:
Must satisfy at least five of the following criteria:
Broadcast producers are experts in the promotion or advertising of long form work, TV series’, online series’, seasonal sports promotion in the advertising and broadcast space, news, products & services offered by broadcasters, idents / sponsorship, branded content and documentary. Most will have experience working with major broadcasters such as the BBC, ITV, 4 Creative, Disney, Sky, Dazn etc. Like all production disciplines, the role is multifaceted and differs from integrated agency and hybrid as broadcast producers will often not have worked in an advertising agency or production company, but will have similar skills ie, they are adept at shoot producing for promotional material on a large scale (studios, locations, large art department and post production etc), but are used to slightly different production processes without the traditional ‘client - agency’ dynamic. Broadcast producers are highly experienced at collaborating with marketeers and often have a valuable understanding of marketing practices. They also have extensive Business Affairs experience as they are expected to deliver all of their campaigns across print, TV, social media and online, seeking both internal clearance and that of Clear Cast where necessary.
Must satisfy all the following criteria:
Must satisfy all of the following criteria:
Must satisfy all of the following criteria:
Must satisfy at least six of the following criteria:
Must satisfy at least three of the following criteria:
Business Affairs Administrators provide vital support and knowledge for agency film / content departments, where legal and insurance risks on productions tend to be higher.
They add a solid layer of rigour to all productions – checking and advising on all production contracts from the PIBS to artist contracts and child licenses, music contracts, image / existing footage licensing and much more.
Business Affairs teams are also responsible for playouts and the issuing of playout instructions across multiple platforms, providing the relevant clock numbers to producers. Once the campaign is live / on air they will keep track of the usage term, renewing usage deals with artists should the campaign continue to run beyond the original agreed termination date.
In short, Business Affairs teams use their far-reaching knowledge to reduce the risk across multiple areas of any high profile production.
Must satisfy all of the following criteria:
Must satisfy all of the following criteria:
Must satisfy all the following criteria:
| ROLE | SUGGESTED RATE | EXACT RATE (2% in 2023 & 2% in 2024) |
|---|---|---|
| Executive Producer | £475 | £473 |
| Senior Producer | £420 | £421 |
| Mid-Weight Producer | £370 | £369 |
| Junior Producer | £290 - £320 | £291 - £317 |
| Assistant Producer | £215 - £245 | £213 - £244 |
Weekends and Public Holidays will be charged at 150%
Night Shoots charged at 150% on the day of the Night Shoot & 150% the following day
Travel days charged at 100%
Payment terms: 30 days after invoicing
| ROLE | SUGGESTED RATE | EXACT RATE (2% in 2023 & 2% in 2024) |
|---|---|---|
| Executive Producer | £550 | £551 |
| Senior Producer | £490 | £491 |
| Mid-Weight Producer | £430 | £431 |
| Junior Producer | £340 - £370 | £341 - £371 |
| Assistant Producer | £250 - £285 | £251 - £287 |
Weekends and Public Holidays will be charged at 150%
Night Shoots charged at 150% on the day of the Night Shoot & 150% the following day
Travel days charged at 100%
Payment terms: 30 days after invoicing
Inside IR35 calculations are based on a 15.55% increase on Outside IR35 rates, plus an additional £5 umbrella company or administrative fee per day.
The 15.55% covers employer’s NI and apprenticeship levy.
IR35 policy varies from company to company. The Inside IR35 rates reflect a scenario in which the employer outsources all IR35 contracts and passes any relevant employer’s taxes on to the freelancer. If the employer is able to show the freelancer that this is not the case, then fees can be deducted accordingly.
N.B. When employer’s N.I. was reduced back to 13.8% in 2022, the Inside IR35 rates stayed the same. This is because increasingly, there are additional administrative tasks requested of freelancers for Inside IR35 contracts that take up a significant amount of their time. Most commonly, freelancers have been requested to show accounts for 5 previous tax years, which often requires additional time with their accountants, or are asked to go through several interviews, which may interfere with their current working hours and projects.
| ROLE | SUGGESTED RATE |
|---|---|
| Executive Producer | £90k+ |
| Senior Producer | £80k+ |
| Mid-Weight Producer | £65k+ |
| Junior Producer | £50k+ |
| Assistant Producer | £40k+ |
Where possible, whilst adhering to employer policy and HMRC rules & regulations, fixed term contracts are the AFA recommended option for employers who have a choice of Inside IR35 or FTC.
Please note:
The AFA is not a Union. All rates are guidelines and subject to negotiation for both freelancers and employers.
| ROLE | SUGGESTED RATE | EXACT RATE (2% in 2023 & 2% in 2024) |
|---|---|---|
| Snr Business Affairs / Head of Dept | £370 - £420 | £369 - £421 |
| Business Affairs Manager | £290-£320 | £291 - £317 |
| Business Affairs Administrator | £215 - £245 | £213 - £244 |
Weekends and Public Holidays will be charged at 150%
Payment terms: 30 days after invoicing
| ROLE | SUGGESTED RATE | EXACT RATE (2% in 2023 & 2% in 2024) |
|---|---|---|
| Snr Business Affairs / Head of Dept | £430 - £490 | £431 - £491 |
| Business Affairs Manager | £340 - £370 | £341 - £371 |
| Business Affairs Administrator | £250 - £290 | £251 - £287 |
Weekends and Public Holidays will be charged at 150%
Payment terms: 30 days after invoicing
Inside IR35 calculations are based on a 15.55% increase on Outside IR35 rates, plus an additional £5 umbrella company or administrative fee per day.
The 15.55% covers employer’s NI and apprenticeship levy.
IR35 policy varies from company to company. The Inside IR35 rates reflect a scenario in which the employer outsources all IR35 contracts and passes any relevant employer’s taxes on to the freelancer. If the employer is able to show the freelancer that this is not the case, then fees can be deducted accordingly.
N.B. When employer’s N.I. was reduced back to 13.8% in 2022, the Inside IR35 rates stayed the same. This is because increasingly, there are additional administrative tasks requested of freelancers for Inside IR35 contracts that take up a significant amount of their time. Most commonly, freelancers have been requested to show accounts for 5 previous tax years, which often requires additional time with their accountants, or are asked to go through several interviews, which may interfere with their current working hours and projects.
| ROLE | SUGGESTED RATE |
|---|---|
| Snr Business Affairs / Head of Dept | £75k+ |
| Business Affairs Manager | £60k+ |
| Business Affairs Administrator | £45k+ |
Where possible, whilst adhering to employer policy and HMRC rules & regulations, fixed term contracts are the AFA recommended option for employers who have a choice of Inside IR35 or FTC.
Please note:
The AFA is not a Union. All rates are guidelines and subject to negotiation for both freelancers and employers.
Site by theDott.
