About Us


The Advertising Freelancers Association was created to provide Agencies with quality assurance when hiring Freelance talent and in turn, to ensure fair payment for Freelance services.

Platform for all levels

The AFA is the first Association of its kind for Freelance talent in the UK, providing them with an online presence and a growing community. We are also the first Association to formalise levels of experience in Production.


Find the fit that suits

With a large and ever increasing pool of Freelancers in the industry, it has become necessary to define roles and levels in order to ensure the right people are being hired for the right projects.

When working with the AFA, Agencies & Brands have direct access to a large pool of freelancers, all of whom have been vetted and approved in accordance with AFA standards.  So, we are very much changing the landscape both in terms of regulation and accountability.

Fixed Term Contracts

Based on 202 working days per year @ Standard AFA Rates

Inside IR35

Increase of 14.3% per day on AFA Standard Day Rates, plus £5 Umbrella Company fee per day.’